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Image Optimization 5 min

How to Choose Between JPG, PNG and WebP

JPG, PNG and WebP each solve different problems. Choose the format based on the image content and the destination instead of treating one format as universally best.

Step-by-step workflow

  1. 1

    Check transparency

    If you need alpha transparency, JPEG is not suitable.

  2. 2

    Check image content

    Photographs often compress efficiently with JPEG or lossy WebP; logos and sharp graphics may benefit from PNG or lossless options.

  3. 3

    Check compatibility

    Use a format supported by the destination application or portal.

  4. 4

    Compare file size and quality

    Convert a sample and inspect it visually before batch-processing many files.

Try the workflow

Compare image formats

Convert a test image and compare quality, transparency and file size before choosing your final format.

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